Question 1

How are CTV Ads served using Adctv?

Accepted Answer

The Adctv Ad Builder offers a number of features and tools for creating engaging video ads for CTV campaigns. The ad builder has a collection of pre-designed templates that you can use, and also allows you to create designs from scratch, using rich media elements, which can be saved as a template as well for future use. Once the ad has been created, users can generate universally compatible ad tags, which they can place on their ad networks for delivery.

Question 2

Which first-party ad servers work with Adctv for CTV ad delivery?

Accepted Answer

Almost all major first-party ad servers work well with Adctv for CTV ad delivery. This is because the most commonly used ad tags that these first-party servers use include the Video Ad-Serving Template (VAST), Video Player Ad Interface Definition (VPAID), and Secure Interactive Media Interface Definition (SIMID), which are also the standards on top of which ads are built by the Adctv Ad Builder. This ensures that the ad tag that is generated after an ad unit is ready is universally compatible

Question 3

Can I use Adctv for my programmatic campaign?

Accepted Answer

Yes. Adctv allows easy integration with third-party ad measurement platforms and provides you with multiple layers of tracking and a comprehensive overview of all the performance metrics Detailed performance reports can also be generated with ease using Adctv.

Question 4

Can I integrate a third-party ad measurement platform with Adctv for reporting?

Accepted Answer

The ADCTV Ad Builder is a comprehensive platform that offers all the features and capabilities you need to create universally deliverable ads using rich media elements, without any need for technical knowledge. Our easy-to-use drag-and-drop builder allows you to weave the most engaging ad experiences from turnkey templates. You can also start with a blank canvas and create your own templates, which can be saved for future use. These ads are built especially for CTV ad networks, on top of VAST, VPAID, and SIMID standards. Once the ad has been created, you can generate an ad tag(VAST) for it and place it for programmatic advertising through a CTV ad server to display it to the target audience.

Question 5

What type of ad tags does Adctv generate for the ad units I create?

Accepted Answer

The Adctv Ad Builder generates universally compatible ad tags that can be used for direct sales ad placements as well as programmatic ad space purchase and deliveries. These ad tags are created on Video Ad-Serving Template (VAST), Video Player Ad Interface Definition (VPAID), and Secure Interactive Media Interface Definition (SIMID) Standards

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