Here are the steps you need to follow to create engaging ad experiences:
Start by choosing one of the existing turnkey templates. Or, you can also create one of your own.
Add or Modify the rich media components that you are going to use.
You can also include elements such as TV remote integration or QR code generation in the advertisement.
Once the ad has been created, an ad tag (VAST) gets generated
You can also add a DCO layer to your ad. This helps you to convey the brand message in a better way.
Now the ad is ready to be displayed to the target audience.
Copy this tag and place it for programmatic advertising through a CTV DSP or Publisher.