Creative Optimization and Ad Solutions for the Biggest Screens

OTT stands for “over-the-top”, and the term is used to refer to the new way of delivery of videos and digital content across different devices that are connected to the internet. On the other hand,Connected TV or CTV is a TV that is capable of connecting to the internet and allows access to much more content as compared to what broadband and cable providers offer. So, it may be said that CTV devices can be used for the delivery of OTT content, which makes the connected TV ad network a highly beneficial vista for advertisers and brands.

With the help of a connected TV ad server, brands and advertisers can expand their reach significantly. Customers that cannot be reached without utilizing traditional TV commercials as well as customers who are no longer watching traditional TV can be reached through CTV platforms.While it is important to choose the right CTV ad server for delivering your ads, it is also crucial to ensure you are sending the right brand message across. With a CTV ad builder like ADCTV, you can use rich media elements to create engaging ad content that can be displayed to the right audience at the right time using the enhanced targeting capabilities of CTV advertising. With the right CTV ad server, it is very easy to quantify the performance of your CTV campaigns as well with the wide range of metrics and analytical reports that are available for you in real-time.

ADCTV offers easy access to several important performance metrics that allow you to measure and analyze the performance of your campaign in real-time.The platform also has transparent reporting to ensure ROI, based on parameters like:

The ADCTV Ad Builder is a comprehensive platform that offers all the features and capabilities you need to create universally deliverable ads using rich media elements, without any need for technical knowledge. Our easy-to-use drag-and-drop builder allows you to weave the most engaging ad experiences from turnkey templates. You can also start with a blank canvas and create your own templates, which can be saved for future use. These ads are built especially for CTV ad networks, on top of VAST, VPAID, and SIMID standards. Once the ad has been created, you can generate an ad tag(VAST) for it and place it for programmatic advertising through a CTV ad server to display it to the target audience.