Sonal Agarwal

The last few years stood witness to the boom in Connected TVs and Over-the-Top platforms, which established themselves as the primary source of video content for a majority of the world’s population. As more people shifted to these platforms as compared to linear TVs, for brands and advertising companies, CTV and OTTs represented new opportunities to reach a new, diverse, and growing audience base. Whether it is brands or advertising companies, integrating connected TV into their digital campaigns can significantly improve the impact of their cross-channel marketing strategies.

Despite the significant growth OTTs and CTVs have showcased, the platform still has a lot of untapped potential that is just being discovered by brands and advertising companies. OTT and CTV brand experiences can help maximize returns on your dollar spends as your connected TV advertising campaign takes your communication to a variety of channels and platforms across the CTV landscape.Whether you are a brand or advertising companies, OTT and CTV advertising with ADCTV offer top features and capabilities to help you create immersive, interactive, and engaging connected TV advertising experiences. Companies can use turnkey templates, or build their own templates, to build engaging rich media ads for their campaigns, which are created with universally accepted ad tags. Additionally, ADCTV also offers transparent real-time reports that allow you to measure and analyze campaign performance and optimize ROIs.